SUNRGY Solar Distribution® | A Brand of Amara NZero
Effective Date: April 9, 2026
This Cookie Policy explains how Sunrgy Solar Distribution® (“Sunrgy,” “we,” “us,” or “our”), a brand of Amara NZero, uses cookies and similar tracking technologies on our website located at https://www.sunrgy.com (the “Site”). It describes what these technologies are, why we use them, and the choices you have regarding their use.
Please read this Cookie Policy carefully. By continuing to use the Site, you acknowledge and accept the practices described in this policy. If you do not agree with the use of cookies as described herein, you should adjust your browser settings accordingly or refrain from using our Site. This Cookie Policy should be read alongside our Privacy Policy, which provides additional information about how we collect and process personal information.
1. What Are Cookies?
Cookies are small text files that are placed on your computer, tablet, smartphone, or other device when you visit a website. They are widely used by website owners to make their websites work efficiently, to improve user experience, and to provide reporting information.
Cookies set by the website owner (in this case, Sunrgy) are called “first-party cookies.” Cookies set by parties other than the website owner are called “third-party cookies.” Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics).
Related Technologies
In this Cookie Policy, the term “cookies” is used broadly to include cookies and similar tracking technologies, including:
- Pixels (Pixel Tags): Tiny, invisible image files (often 1×1 pixels) embedded in web pages or emails that allow us or third parties to track user activity, measure campaign effectiveness, or collect usage statistics.
- Web Beacons: Electronic images similar to pixel tags, used to deliver cookies, count visits, and understand usage patterns.
- Clear GIFs (Transparent GIFs): Tracking images functionally similar to web beacons, often used in email communications to detect whether an email has been opened.
- Local Storage Objects (LSOs) / HTML5 Storage: Persistent data stored locally in your browser (including HTML5 localStorage and sessionStorage) that functions similarly to cookies but with different storage rules.
- Device Fingerprinting: A technique that collects information about your browser type, version, operating system, and installed plugins to create a profile that can uniquely identify your device.
- SDKs and Tracking Scripts: Third-party JavaScript code embedded in our Site that may collect information about your interaction with our content and services.
2. Why We Use Cookies
Sunrgy uses cookies and similar technologies for a number of purposes, including to:
- Ensure Proper Functionality: Maintain the basic operational features of our Site, such as enabling secure login, session management, and navigation between pages.
- Remember Your Preferences: Store your settings and preferences so that you do not need to re-enter them on subsequent visits (e.g., your selected region, language, or account information).
- Analyze Site Performance: Understand how visitors interact with our Site, identify popular content, diagnose technical issues, and improve overall site performance.
- Deliver Relevant Advertising: Show you advertising and promotional content that may be relevant to your interests, both on our Site and across other websites and platforms.
- Support Third-Party Integrations: Enable third-party tools such as analytics providers, live chat support, social media plugins, and video content to function correctly on our Site.
- Comply with Legal Obligations: Where applicable, record your consent preferences regarding cookies and other data processing activities.
3. Types of Cookies We Use
We use the following categories of cookies on the Site:
3.1 Necessary Cookies
What they are: Necessary cookies (also called “strictly necessary” or “essential” cookies) are indispensable for the basic operation of the Site. Without these cookies, the Site cannot function properly and certain services cannot be provided.
What they do on our Site:
- Maintain your session as you navigate between pages, including when requesting product quotes, browsing our solar panel inventory, or accessing account-related features.
- Authenticate returning users and prevent unauthorized access to account areas.
- Remember items you have added to a shopping cart or inquiry form during a single browsing session.
- Enable security features such as fraud detection and protection against cross-site request forgery (CSRF).
- Store your cookie consent preferences so we do not repeatedly prompt you on return visits.
- Ensure our Site loads correctly across different browsers, devices, and network conditions.
Legal basis: These cookies are used based on our legitimate interest in providing a functional, secure website. They cannot be disabled through our cookie controls, but you can set your browser to block them — note that this may prevent parts of the Site from working correctly.
3.2 Performance Cookies
What they are: Performance cookies collect information about how visitors use and interact with our Site. All data collected by these cookies is aggregated and anonymized — they do not collect information that personally identifies you.
What they do on our Site:
- Track which pages are visited most frequently and for how long, helping us understand which product categories (e.g., solar panels, inverters, mounting systems) generate the most interest.
- Monitor referral sources (e.g., search engines, partner links, direct visits) so we can understand how visitors find our Site.
- Measure page load times and identify technical performance bottlenecks to improve site speed and reliability.
- Report errors encountered by users (e.g., broken links, failed form submissions) so our team can fix them promptly.
- Enable A/B testing and feature experimentation to help us improve the user experience over time.
Legal basis: These cookies are set based on your consent, except where we rely on our legitimate interest to maintain and improve the technical operation of our Site. You may opt out through the cookie preferences controls on our Site.
3.3 Functional Cookies
What they are: Functional cookies enable our Site to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have integrated into our pages.
What they do on our Site:
- Remember your geographic region or location to display relevant pricing, distribution availability, or shipping information applicable to your area.
- Retain your language or display preferences across sessions.
- Support embedded third-party tools such as live chat or support widget functionality, allowing you to continue a support conversation without losing context.
- Enable embedded video players (e.g., product demos, installation tutorials) to remember your playback preferences.
- Support social media sharing features that allow you to share our content on platforms such as LinkedIn, Facebook, or X (formerly Twitter).
- Facilitate social login features if you choose to log in using a third-party account.
Legal basis: These cookies are set based on your consent. Disabling them may reduce the personalization and functionality of your experience on our Site.
3.4 Analytics Cookies
What they are: Analytics cookies are used to follow and analyze user conduct on an anonymized or pseudonymized basis. Unlike basic performance cookies, analytics cookies may support more detailed user journey tracking over time, enabling us to understand behavioral patterns rather than just aggregate traffic.
What they do on our Site:
- Track anonymized or pseudonymized user journeys through our Site, including the sequence of pages visited from initial landing to product inquiry or checkout.
- Identify patterns in how visitors interact with product listings, technical specification sheets, and installer-focused resources.
- Measure conversion rates for key actions such as quote requests, contact form submissions, and account registrations.
- Support segmentation and cohort analysis to understand how different visitor groups (e.g., new vs. returning, residential vs. commercial) use our Site differently.
- Generate reports used by our internal marketing and product teams to guide website improvements and content strategy.
Legal basis: These cookies are set based on your consent. You may withdraw consent at any time through our cookie settings or the opt-out mechanisms described in Section 6.
3.5 Advertising Cookies
What they are: Advertising cookies (also known as “targeting” or “marketing” cookies) are used to build a profile of your interests and show you relevant advertisements on our Site and on third-party websites. They work by uniquely identifying your browser and device.
What they do on our Site:
- Record your visits to our Site and the pages you have browsed so that we and our advertising partners can show you relevant advertisements when you visit other websites.
- Limit the number of times you see a particular advertisement (frequency capping).
- Measure the effectiveness of advertising campaigns, including tracking whether a user who clicked on an advertisement subsequently submitted an inquiry or made a purchase.
- Support retargeting campaigns that allow us to re-engage visitors who have previously viewed specific product categories or initiated but not completed a purchase or quote request.
- Share data with advertising networks, including Google Ads and social media platforms, to enable interest-based advertising and cross-platform campaign optimization.
Legal basis: These cookies require your explicit consent before being placed on your device. You may withdraw consent at any time; however, please note that withdrawing consent will not remove advertising entirely — you may simply see less relevant ads.
3.6 Unclassified Cookies
From time to time, some cookies present on our Site may not yet have been fully categorized. We continuously work to identify and classify all cookies in use. Until a cookie has been classified, it will be listed under this category. We will update this Cookie Policy promptly when classification is complete.
4. First-Party vs. Third-Party Cookies
First-party cookies are set directly by Sunrgy and are used primarily to operate and improve the Site. They are only readable by our Site.
Third-party cookies are set by our trusted third-party service providers and partners — such as analytics services, advertising networks, social media platforms, and customer support tools — when you visit or interact with our Site. These providers may combine information collected on our Site with information from other sources, including information they have collected from your use of their own services. We do not control how third parties use the data collected through their cookies. We encourage you to review the privacy and cookie policies of any third party before engaging with their services.
5. Cookie Duration
Cookies can remain on your device for different periods of time depending on their type:
- Session Cookies: These cookies exist only for the duration of your browser session. They are temporary files that are automatically deleted when you close your browser. Session cookies are typically used for necessary functions such as maintaining your login state and preserving items in your shopping cart or inquiry form during a single visit.
- Persistent Cookies: These cookies remain on your device after your browser session ends, for a pre-determined period of time (which may range from a few days to several years, depending on the purpose of the cookie). Persistent cookies are used for purposes such as remembering your preferences on subsequent visits, analytics, and advertising. They are activated every time you visit the website that created them.
6. How to Manage or Disable Cookies
You have several options for managing or disabling cookies:
6.1 Browser Settings
All major web browsers provide controls that allow you to manage cookies. You can typically set your browser to:
- Notify you when a cookie is being placed on your device.
- Block cookies from specific websites.
- Block third-party cookies entirely.
- Delete all cookies when you close your browser.
- Delete cookies that have been stored on your device.
Instructions for managing cookies in the most commonly used browsers:
| Browser | Cookie Settings |
|---|---|
| Google Chrome | Settings → Privacy and Security → Cookies and other site data |
| Mozilla Firefox | Options → Privacy & Security → Cookies and Site Data |
| Microsoft Edge | Settings → Privacy, Search, and Services → Cookies and Site Permissions |
| Apple Safari | Preferences → Privacy → Manage Website Data |
| Opera | Settings → Privacy & Security → Cookies |
Please note that disabling cookies — particularly necessary cookies — may significantly impair the functionality of our Site and limit your ability to use certain features and services.
6.2 Opt-Out Tools and Industry Resources
You may also use the following third-party resources to learn more about cookies or to opt out of interest-based advertising:
-
All About Cookies: General information about cookies and guidance on how to control them.
www.allaboutcookies.org -
Your Online Choices (EU/UK): A tool provided by the European Interactive Digital Advertising Alliance (EDAA) that allows you to opt out of interest-based advertising from participating companies.
www.youronlinechoices.eu -
Network Advertising Initiative (NAI) Opt-Out: An opt-out tool for users in North America that allows you to opt out of targeted advertising from NAI member companies.
optout.networkadvertising.org -
Google Analytics Opt-Out: Google provides a browser add-on to opt out of Google Analytics tracking across all websites.
tools.google.com/dlpage/gaoptout -
Digital Advertising Alliance (DAA) Opt-Out (US): Opt out of targeted advertising from DAA member companies.
optout.aboutads.info
Please Note: Opting out of cookies or interest-based advertising does not mean you will stop seeing advertisements entirely. You may still see general, non-targeted advertising. Additionally, if you use multiple browsers or devices, you will need to opt out on each one separately.
7. Do Not Track Signals
Some web browsers offer a “Do Not Track” (DNT) feature that signals to websites that you do not wish to have your online activity tracked. At this time, Sunrgy does not currently respond to Do Not Track signals from browsers, as there is no consistent industry standard for how DNT signals should be interpreted or acted upon.
We will continue to monitor developments in DNT standards and applicable law and update our practices accordingly. In the meantime, you may use the cookie management options described in Section 6 to control how cookies are used on our Site.
8. Third-Party Services
We integrate a number of third-party tools and services into our Site that may set their own cookies and collect information about your online activity over time and across different websites. These third-party providers include, but may not be limited to:
| Third-Party Service | Purpose | More Information |
|---|---|---|
| Google Analytics | Website traffic analysis and user behavior reporting | policies.google.com/privacy |
| Google Ads / Google Tag Manager | Advertising campaign management and conversion tracking | policies.google.com/privacy |
| Meta (Facebook) Pixel | Social media advertising and retargeting | www.facebook.com/privacy/policy |
| LinkedIn Insight Tag | B2B advertising and audience analytics | www.linkedin.com/legal/privacy-policy |
| Live Chat / Help Desk Tools | Real-time customer support functionality | Provider-specific (see applicable platform privacy policy) |
| Embedded Video Players | Product demo and instructional video content | Provider-specific (e.g., YouTube: policies.google.com/privacy) |
| Social Media Plugins | Content sharing buttons for platforms such as LinkedIn, Facebook, and X | Provider-specific |
Each of these third-party providers operates under its own privacy and cookie policies. We encourage you to review those policies to understand how your information is used. Sunrgy is not responsible for the privacy practices of third-party providers.
9. Children’s Privacy
Our Site is not directed toward children under the age of 13, and we do not knowingly collect personal information from children. We do not use cookies to target advertising toward children. If you believe your child has provided personal information through our Site, please contact us at support@sunrgy.com and we will take prompt steps to remove that information.
10. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies and similar technologies we use, changes in applicable law, or other operational or business reasons. Any changes will become effective upon posting the updated Cookie Policy to this page.
We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies. The date at the top of this policy (“Effective Date”) indicates when it was last revised. Where required by applicable law, we will notify you of material changes by posting a prominent notice on our Site or by contacting you directly.
Your continued use of the Site after the effective date of any revised Cookie Policy constitutes your acceptance of the changes.
11. Contact Us
If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and similar technologies, please contact us:
Sunrgy Solar Distribution®
A Brand of Amara NZero
- Website: https://www.sunrgy.com
- Email: support@sunrgy.com
- Phone: 833.786.7492
We will endeavor to respond to all legitimate requests within a reasonable timeframe. If you are located in the European Economic Area or the United Kingdom and believe we have not adequately addressed your concern, you may have the right to lodge a complaint with your local data protection supervisory authority.
© 2026 Sunrgy Solar Distribution®, a brand of Amara NZero. All rights reserved.
This Cookie Policy was last updated on April 9, 2026.